How to Make It as a Maker

The beliefs, decisions, discipline, resilience, patience, and expectations required to build this kind of business.

Marketing, content, visibility, relationships, referrals, engagement, and getting the right people to pay attention.

Starting the company: business structure, money, tools, workspace, systems, offers, and getting the basic infrastructure in place.

Turning attention into inquiries, inquiries into leads, and leads into paying clients—with less friction and wasted effort.

Positioning, identity, differentiation, website, messaging, reputation, and presenting yourself as the business you intend to become.

Workflows, operations, production efficiency, workstations, automation, pricing, capacity, and eliminating unnecessary work.